About the campaign

‘Check the Label’ aims to challenge stereotypes and the negative perception that can sometimes be associated with young people and promote the positive activities that young people are involved in across Staffordshire.

All too often young people are labelled as being trouble makers and the causers of anti-social behaviour and crime.

We realise that isolated pockets of people give young people a bad name but we want to spread the word that actually less than 1% of young people in Staffordshire are involved in offending.

The truth is the majority of young people are involved in some really positive work and we want to share with you their stories.

Did you know that a report commissioned by Children & Young People Now magazine found that 71% of the tone of coverage of young people was negative, just 14% positive and the rest neutral? This shows us what young people are up against when trying to spread the word about their contribution to society and their local community.

Take a look around this site and discover some of Staffordshire’s fantastic role models.

Everyone featured in this campaign lives in Staffordshire and each one shows an example of what young people get up to in their daily lives across the county.

Do you disagree or agree with the messages in this campaign? Tell us what you think?

Click here to find out more about the fantastic activities that young people are involved in across the country.